Stop paying aggregators to sell you leads from searches your own ads can win. Founder-led Google & Meta Ads for developers, owners, and operators — boutique structure, no layers of management padding your fees, multi-millions in annual multifamily spend under management.
Apartments.com alone spends millions per month on Google Ads to intercept renters searching for communities like yours — then sells those leads back to you. Every search your community doesn't win, an aggregator does. Owning your own paid search means prospects land on your website, tour your property, and the lead, the data, and the relationship belong to you — at a lower true cost per lease.
Drag the sliders to your portfolio. Compares our trailing 365-day client average against the national multifamily benchmark.
*Based on our trailing 365-day client average of ~$200 cost per lease vs. a ~$588 ILS industry average per Yardi/RentCafe. Actual results vary by market and asset class. Book an audit and we'll run your real numbers.
Budgets, bids, and messaging that match where each community actually is — not a one-size-fits-all package.
Campaigns live 60–90 days before first move-ins so awareness and retargeting pools build before units come online.
As occupancy climbs, we tighten the funnel: exact-match terms, negative keyword discipline, and spend that follows floor-plan availability.
Stabilized assets shouldn't burn lease-up budgets. We hold occupancy with surgical spend — and scale back up instantly when exposure spikes.
Most agencies run the same playbook all year. We don’t. Drag the slider from pre-leasing to stabilization and watch the strategy change.
Brand and broad-match search go live before the leasing office opens. We map real renter demand and start building retargeting pools, so the market already knows your name on day one.
A multi-year partnership spanning aggressive lease-up launches and efficient stabilized assets across multiple markets — MCC-level account architecture, portfolio budget reallocation, and reporting their leadership actually uses.
As the portfolio scaled from 8 to 33 communities, we moved spend to the properties that needed exposure most each month and pulled back on the ones already leasing well. Cost per lease landed at nearly a third of the prior agency’s, management fees came down roughly 35%, and they kept full ownership of every ad account.
The most important metric in multifamily paid media isn't click volume — it's cost per qualified lead and cost per lease. These are the numbers that decide whether a paid media program is generating real ROI or just activity.
Cost per lease is based on a multifamily-standard PPC lead-to-lease conversion rate applied to real account data. The ~$588 ILS average is per Yardi/RentCafe. Actual cost per lease varies by market, price point, and property. Cost per qualified lead is drawn directly from ad account data.
No audience targeting. Your listing appears to anyone browsing — qualified or not. No control over income level, renter intent, or location.
Flat monthly fee regardless of results. You pay $400–$1,500/month per property whether you get 1 lead or 100.
Competing on the same page as your competitors. A renter searching an aggregator sees your property next to 10 others in the same submarket.
No performance data. ILS platforms provide minimal analytics. You can't optimize, test, or improve what you can't measure.
Precise audience targeting. Target by income, location radius, renter behavior, life events, and intent signals. Reach exactly who can afford and needs your property.
You only pay for results. Google charges per click from an interested renter. Meta charges per impression to a targeted audience. Budget goes directly to performance.
Your property. Your page. No competition. A search ad sends the renter directly to your website — not a listing page shared with competitors.
Full performance visibility. Every click, call, tour request, and form fill tracked and attributed. Campaigns improve every month through data-driven optimization.
The big multifamily marketing platforms run your campaigns inside their proprietary systems. Leave, and your campaign history, audiences, and data leave with them. We build inside ad accounts you own — every dollar of learning stays yours, forever.
At a 1,000-property platform, your community is a row in a queue. Here, every account is founder-managed by someone who ran multifamily digital in-house. Concession changed? Exposure spiked? You get a same-day pivot, not a support ticket.
No forced website platform, no mandatory chatbot, no bundle of tools you didn't ask for. We plug into your existing stack — your PMS, your website provider, your attribution — and make the paid media itself outperform.
| What matters | Jamesday Digital | Big multifamily platforms |
|---|---|---|
| Who runs your account | ✓ The founder, every account | Rotating account coordinators |
| Ad account ownership | ✓ Yours — full history & data | Often platform-owned |
| Contract structure | ✓ Flexible, performance-earned | Bundled platform contracts |
| Budget changes & pivots | ✓ Same-day | Request queues |
| Reporting | ✓ Custom, in your GA4 & dashboards | Their portal, their metrics |
| Fee structure | ✓ Lean boutique — no management layers in your bill | Big-agency overhead baked into pricing |
| Multifamily operating experience | ✓ In-house multifamily background | Varies by account team |
Paid search and social advertising — primarily Google Ads and Meta Ads — that puts your community in front of renters actively searching in your market, driving tours and leases directly to your property website instead of through internet listing services.
ILS platforms spend millions on Google Ads to capture renter searches, then sell those leads back to you. Running your own PPC bypasses the aggregator: your community ranks at the top of the search results, prospects land on your site, and you own the lead and the data — typically at a lower true cost per lease.
Ideally 60–90 days before first move-ins. Early search and brand campaigns build awareness and a retargeting pool, so demand is warm the day units come online — which compresses the overall lease-up timeline.
Yes — everything is built in ad accounts you own. Campaign history, conversion data, audiences: all of it stays with you. No proprietary platform, no lock-in. We think that's exactly why clients stay.
That's our specialty. We run MCC-level account architecture managing multi-millions in annual multifamily spend — including the entire portfolio of a Top 50 national operator — with portfolio-wide budget reallocation, so spend flows to the communities that need exposure most each month.
Pick your toughest property. We'll review the account, show you where spend is leaking, and what we'd do in the first 30 days — no charge, no obligation, and you keep the findings either way.
Book your free audit → Founder-led. Multifamily-fluent. Zero lock-in.