Milhaus: $29 a lead, an estimated $188 a lease, 8 to 32 properties
Four years running Google Ads and Meta Ads for a Top 50 national operator, from lease-up to stabilized.
Less spend per property, more leads, more properties
Ad spend per property
A month, per community
Qualified leads
12 months against the 12 before
Properties we manage
Over four years
From layered fees to accounts they control
Premium fees, generic results
Class A communities across several markets, each at a different stage. Layered agency management and listing-site packages meant higher fees and a cost per lease that didn't match the product.
One senior strategist, spend by phase
We took direct ownership of Google Ads and Meta Ads and built campaigns by market so budget stopped fragmenting. Spend runs hard in lease-up and tightens to the best-converting searches as occupancy climbs.
Lower cost, more leads, full control
$29 a lead and an estimated $188 a lease. Leads up 21% on the same 25 communities while spend per property fell from $3,000 to $2,307 a month, and Milhaus owns every account the whole way through.
A custom, client-centered approach tailored to our unique business goals. His response time and adaptability stand out.
Raven ReckleySenior VP, MilhausFigures come from Milhaus's own ad-account and property-management data: the same 25 communities in both 12-month periods, so new properties do not inflate the growth. Cost per lease is an estimate: it applies the industry-standard 15.44% PPC lead-to-lease rate (REACH by RentCafe, 1,533 multifamily sites). Industry averages: $100 per lead (RentVision 2025) and $588 per lease (REACH by RentCafe). How we compare →
Try us for 60 days with no management fee.
Run 3 to 5 communities against your current vendor and compare cost per lease. You pay only the ad spend, it’s month-to-month, and you keep everything we build.
Start the 60-day pilot → For operators, owners & developers.