$29 a lead and ~$188 a lease for a Top 50 multifamily operator
A four-year partnership across every community phase, from aggressive lease-up launches to efficient stabilized spend. It started with 8 properties. In September 2025 the operator handed over the entire portfolio, 25 properties then and 32 today. This is a Jamesday Digital client engagement, not prior in-house work: the operator is a current client, unnamed here by mutual agreement, and every figure comes from their own ad-account and property-management data.
From premium fees to an account they control
Paying premium fees for generic results
This operator runs a portfolio of Class A communities across multiple markets, each at a different point in its lifecycle. Their previous setup leaned on layered agency management and ILS aggregators, which meant higher fees and a cost per lease that did not reflect the quality of the product.
- Layered agency management, higher fees
- Cost per lease that didn't match the product
One senior operator, strategy by phase
We took direct ownership of Google Ads and Meta Ads across the portfolio, structuring campaigns at the market level so the algorithm could learn instead of fragmenting budget property by property. Spend posture shifts with each community: aggressive during lease-up, tightened toward the highest-converting terms as occupancy climbs.
- Custom reporting they actually use, daily
- Brand defense always-on at low cost
Lower cost, lower fees, more control
Cost per qualified lead came in at $29 against a $100 industry average, and cost per lease at roughly $188 against a $588 average, using the industry-standard 15.44% PPC lead-to-lease rate. Leads grew 21% year over year while spend per property fell from $3,000 to $2,307 a month, and the operator owns every account the whole way through.
- $29 cost per lead · ~$188 cost per lease
- Four-year partnership, no account hand-off
Owners notice the difference
A custom, client-centered approach tailored to our unique business goals. His response time and adaptability stand out.
Raven ReckleyVP of Marketing, MilhausMore attentive to our advertising than any agency we've worked with. His knowledge of real estate and the industry is an additional advantage, and a rarity.
Joanna MahoneyDirector of Marketing, Onyx+EastWe'll beat your current agency's cost per lease, or your 60-day pilot is free.
Run 3–5 properties head-to-head against your current vendor for 60 days. No management fee, no contract, and you keep everything we build either way.
Start the 60-day pilot → $1,500/mo+ ad spend minimum. Operators, owners & developers only.