Site health & keyword gaps
A technical crawl plus competitor keyword-gap analysis identifies exactly which search terms competitors rank for and a property doesn't, and why.
SEO, AI & GEO Ranking
Show up in Google. Get cited by AI.
Technical SEO, Google Business Profile, and generative engine optimization built for multifamily, so your communities rank in Google and get described accurately when ChatGPT, Perplexity, and AI Overviews answer questions about them.
Three surfaces, one strategy
Google's blue links, Google's AI Overviews, and consumer AI assistants like ChatGPT and Perplexity each decide what to show through a different mechanism, but all three start from the same place: what your site and the public web actually say about a community. Fixing that foundation moves all three at once.
What ChatGPT & AI Overviews say
We check whether major AI assistants describe a community accurately, find the specific source each one is citing, and correct that source directly.
Generative engine optimization
Content and structured data written to be quoted, not just ranked: question-shaped headings, schema markup, and citation-worthy specifics.
Google Business Profile
Profile completeness, review monitoring, and local pack visibility, managed across an entire portfolio rather than one location at a time.
Why this matters more in multifamily
AI assistants have no way to verify rent, floor plan availability, or pet policy against reality, they repeat whatever source they find and trust most. When that source is stale or wrong, a prospective renter gets misinformed before they ever visit a website. There is no takedown mechanism for a bad AI answer. The only real fix is finding and correcting the source each assistant is citing, which is exactly the discipline nobody else in multifamily marketing is currently selling.
$5M+Annual ad spend under managementAcross multifamily portfolios nationwide
50+Class A properties managedLease-up through stabilization
14+Years paid media experienceIncluding in-house multifamily leadership
FAQ
Common questions
What is the difference between SEO, AI visibility, and GEO?
SEO is ranking in Google's blue links. AI visibility is whether ChatGPT, Perplexity, Gemini, and Google AI Overviews mention a community accurately when someone asks about it. GEO, generative engine optimization, is writing and structuring a site so those AI systems choose to cite it. They overlap but are measured differently, and a site can rank well in Google while being completely invisible to AI answers.
Can you fix what ChatGPT or Google says about my community?
There is no takedown button for an AI answer. What we do is check what ChatGPT, Perplexity, Gemini, and AI Overviews currently say, identify the specific source each one is citing, whether that's your own site, an ILS listing, or a review site, and correct that source. The AI answer usually updates on its next refresh once the underlying source is fixed.
Do you need Google Search Console access to start?
No. Technical SEO audits, competitor keyword gap analysis, and AI visibility checks all run from public data, crawling your site and your competitors' sites directly. Search Console access unlocks deeper reporting like click-through rate and exact ranking history, but it isn't required to begin the work.
How is this different from a generic SEO agency?
A generic SEO agency optimizes for Google rankings alone and most have no AI visibility offering at all. This is built specifically for multifamily: the keyword gaps we look for are apartment search terms, the AI checks are about rent and floor plan accuracy, and the Google Business Profile work accounts for a portfolio of properties, not one storefront.
Let's talk about your visibility
A free audit of your current search and AI presence. We'll show you exactly what's missing and what we'd prioritize first, whether you hire us or not.
Book your free strategy call → No pitch deck. No pressure.