Show up in Google. Get cited by AI.
Renters don't only type keywords anymore. They read a Business Profile, compare a comp set, and increasingly ask an assistant which community to tour. We track all three surfaces and tell your web vendor exactly what to change.
Cited by AI search on 34% of prompts
When you aren't cited, a competitor is. In the demo portfolio, Lumen District is named on 5 of 15 prompts, and Gemini quotes your 1BR at $1,395 when you charge $1,545.
Fixing the foundation moves all three at once
Tracked, not guessed
Every week we run realistic prospect questions through ChatGPT, Gemini, AI Overviews, AI Mode, and Bing Copilot.
- Citation rate per property, per assistant
- Which competitor is named when you're not
- Whether the rent quoted is the rent you charge
- The cause, traced: content gap or technical gap
The biggest lever, managed by us
It needs no CMS access, so it moves first, usually within 4–6 weeks.
- Posts for specials, amenities, FAQ updates
- Drafted review responses for your approval
- Calls, direction requests, and views tracked per property
- Included from the base tier, not an add-on
A punch list, not a scorecard
Every finding ends in something to change, with a number next to it.
- Broken links, indexing, page speed, schema, monthly
- Keyword gaps ranked by what the clicks are worth
- Pages to add, with estimated monthly clicks
- Sent to your web vendor with the exact fix
Diagnose. Monitor. Write. Your web vendor implements.
Find the gap, name the cause
Technical and schema issues go straight to your developer with the fix. Content gaps become briefs or finished copy.
Trend lines, not snapshots
Rankings, traffic, profile activity, and AI citations laid against prior weeks and months, so one odd week isn't mistaken for a shift.
Ready to publish
Fair-Housing-reviewed property copy and answer blocks written from what the assistants are actually asked.
Expect Business Profile gains in 4–6 weeks; organic and AI trends take 3–6 months to read clearly. We'd rather say that here than on month four.
Per property, flat, month-to-month
Pulse, site health, monthly SEO optimizations, Google Business Profile, 2 posts a month, reviews, monthly report. The base tier.
Adds AI citation tracking, price-accuracy checks, keyword gaps, 3–5 finished AI-optimized content pieces a month, floor-plan product cards, local listings, 4 posts a month.
Adds daily competitor pricing, reputation management, uncapped content, daily posts, plus one the day a special changes.
Find out what AI tells renters about your community
We'll run 15 real prospect questions through five assistants for one community and send you which ones cite you, who they cite instead, and whether the rent they quote is right. You keep the findings either way.
Questions marketing directors ask
Is this just SEO with a new name?+
Partly. SEO is the foundation, and we do not pretend otherwise: site health, indexing, schema, and keyword gaps are the foundation. What is new is the measurement. Renters now ask ChatGPT, Gemini, and Google's AI Overviews which community to tour, and those assistants cite a source. We track whether that source is you, which competitor it is when it isn't, and whether the rent quoted is the rent you charge. Fixing the foundation moves Google, your Business Profile, and the assistants at the same time, which is why we sell them as one service.
We don't have access to our website. Does this still work?+
Yes. Most operators are in that position, with a corporate site run by a vendor or a portfolio-wide template. Google Business Profile needs no site access at all and is usually the biggest early lever, so it moves first. For the site, we send your web vendor a punch list with the exact change, the page, and the reason, and we check that it shipped. You approve; they implement; we measure.
How long until we see results?+
Business Profile activity, calls, and direction requests usually move within 4–6 weeks because we control that surface directly. Organic rankings and AI citation rates take 3–6 months to read clearly, and we would rather say that here than on month four. Every month you get the trend lines, not a snapshot, so one odd week is never mistaken for a shift.