See what your ad spend is actually doing.
Google Ads, Meta Ads, and AI search visibility for apartment lease-ups and stabilized communities, on one live dashboard. You keep every account. Cancel anytime.
Three things. One dashboard.
Paid Advertising
- Google Ads: Search, PMax, remarketing
- Meta Ads, Special Ad Category built
- Lease-up launches 60–90 days out
- Cost per lease, not cost per click
Search & AI Visibility
- AI citation tracking: ChatGPT, Gemini, AI Overviews
- Google Business Profile, posts included
- Technical health, fixed by your web vendor
- Copy written to close the gaps
Analytics & Reporting
- Jamesday Marketing Pulse, refreshed 48× a day
- Your comp set's rents, every morning
- Alerts the day a special changes
- A report you can forward to ownership
Every community you run, on one screen, every morning.
Paid, organic, Google Business Profile, AI citations, your rents, and the comp set's rents. Paid and analytics refresh every 30 minutes. It tells you which three properties need you today, and writes the summary for the Monday meeting.
Built by an operator, not an agency guy.
Fifteen years of paid media, including in-house at a Top-50 national operator. We know the lease-up grind, the stabilized-occupancy math, and the report your leadership actually wants to see.
A custom, client-centered approach tailored to our unique business goals. His response time and adaptability stand out.
Raven ReckleySenior VP, MilhausMore attentive to our advertising than any agency we've worked with. His knowledge of real estate and the industry is an additional advantage, and a rarity.
Joanna MahoneyDirector of Marketing, Onyx+EastPer property. Month-to-month. Published.
Two separate line items. Paid advertising management is a percentage of ad spend. The SEO & AI Visibility packages are a flat fee per property and do not include ad management. Most operators pair them; either stands on its own.
Enterprise rate 16% at $50K+/mo managed spend and 20+ properties with us. A flat-fee option is available on request.
- Google Ads: Search, Performance Max, Display, remarketing
- Meta Ads built inside Special Ad Category rules
- Portfolio-wide under one Google Ads manager account (MCC), budget moves between communities
- Conversion tracking to tours and applications, not form fills
- Specials pushed into ads the day they change
- Senior-led, same-day response, no hand-offs
Separate from the visibility tiers below, which do not include ad management. Pairs with Monitor, which includes the dashboard. Compare: the largest platform in the category publishes 25% + $250/mo for paid search and 35% for Performance Max.
Flat monthly fee per property. Ad management is not included.
- Jamesday Marketing Pulse: paid, GA4, Search Console, GBP, in one live view?Every account refreshes automatically every 30 minutes, so what you see is never more than half an hour old — no exports, no waiting on a monthly deck, no logging into four platforms to piece together how the month is going.
- Monthly site health monitoring → dev punch list?Once a month we check load speed, broken links, mobile rendering and basic technical SEO, then hand your web vendor a specific, prioritized list of what to fix. We don’t touch your site’s code ourselves — this is what to tell whoever does.
- Monthly SEO optimizations?Meta titles, descriptions and on-page fixes we can make directly, applied monthly based on what Search Console shows is underperforming. Separate from the site-health punch list above, which covers what only your web vendor can fix.
- Google Business Profile management?We keep your hours, services, photos and floor-plan info current on your Google Business Profile, and act on the platform’s own prompts and suggested updates as they come in.
- 2 Google Business posts / month?Two written updates a month to your Business Profile — specials, community news, or seasonal content — the kind of activity Google’s own ranking signals reward.
- Review monitoring + drafted responses?Every new review across Google and the platforms we track gets a drafted reply, ready for your approval before anything posts publicly.
- Alerts when tracking breaks?If a conversion pixel stops firing, an account loses access, or a data source goes quiet, you get an email the same day it happens — not weeks later when the monthly report looks strange.
- Consolidated monthly report you can forward?One document covering every channel in plain language, built to hand to ownership or investors without you having to translate it first.
- Everything in Monitor?All eight items to the left, running exactly the same way, plus everything below.
- AI citation tracking: ChatGPT, Gemini, AI Overviews, AI Mode, Bing Copilot?We run the same fifteen or so apartment-search questions a real renter would ask against every major AI assistant each week, and record whether your community gets named and whether the rent quoted matches what you actually charge. Some agencies call this AEO or GEO — Answer/Generative Engine Optimization — same idea, we just call it AI citation tracking.
- Which competitor is cited when you're not?When an assistant answers a question about your submarket and doesn’t mention you, we record exactly who it names instead, so you can see which competitor’s content is winning that citation.
- AI price-accuracy checks?The same weekly scan checks whether the rent an assistant quotes for your community matches your live floor-plan pricing. A wrong number quoted to a renter before they ever visit your site is worse than not being mentioned at all.
- Keyword gaps + pages to add, with clicks they're worth?A ranked list of searches you could be winning but aren’t, pulled from Search Console data, each one sized by the clicks it would realistically be worth if you ranked for it.
- AI-optimized content: 3–5 finished pieces a month?Finished, publish-ready copy — landing-page sections, FAQ blocks, or answer-ready content — written to close the specific citation gaps we find that month. Fair-Housing-reviewed and yours to publish as-is. Capped at five pieces a month; Outrank removes the cap.
- Google product cards for every floor plan?Each floor plan gets its own product listing in Google’s shopping-style results, with photos and current pricing, so a renter can compare units before they ever click through to your site.
- Local listing management across the major directories?Your name, address, phone number and floor-plan pricing kept consistent across the apartment directories and local listing sites that AI assistants and Google both pull from when they answer a renter’s question.
- 4 Google Business posts / month?Doubles Monitor’s cadence to a post a week, timed to specials, availability changes and seasonal moments that keep the profile looking active.
- Everything in Grow?Everything above, at Grow’s pace and cadence, plus everything below running faster and wider.
- Competitor pricing, concessions & availability, read daily?We read your named comp set’s own websites every morning: current rent by floor plan, the specific concession running, and unit availability, dated the day it changed, not estimated.
- AI-ready copy, uncapped?Every citation gap we find gets a finished, Fair-Housing-reviewed page or answer block written for it — no monthly cap the way Grow has. Find ten gaps in a month, get ten pieces written.
- Daily Google Business posts, plus one the day a special changes?A post every day, plus an extra one the moment a special or price changes, so your profile never shows an offer that’s already expired.
- Reputation management: review monitoring, responses, and escalation across Google and the major review sites?Extends Monitor’s review responses beyond Google to Apartments.com and the other platforms renters actually check, and adds escalation: a genuinely bad review gets flagged to you directly, not just answered and left.
- Your live pricing fed into ads and your profile?The same floor-plan pricing your leasing team updates feeds straight into your Google Ads headlines and Business Profile automatically, so an ad never advertises a price that changed yesterday.
- Quarterly AI visibility review with ownership?A sit-down every quarter walking through exactly what AI assistants say about your community today versus three months ago, and what’s driving the change.
*Enterprise pricing — 16% on paid ads, 18% off these per-property tier fees — applies at $50K+/mo managed spend and 20+ properties with us. Close to either number? Let's talk about it on a call. Monitor is available without paid management at a 5-property minimum. For scale: 40 communities on Monitor is $11,480 a month at the Enterprise rate, dashboard and Google Business Profile work included.
See full pricing, Enterprise rates, add-ons, and what's included →
30 minutes, your accounts, your properties.
Bring one community's ad account. We'll show you where spend is leaking and what we'd do in the first 30 days. You keep the findings either way.
The person on this call is the person in your ads account. Cameron Day, owner.