Multifamily Google Ads management, built for each community.
We study each market first, then build the searches, ads and budget around it. Graded on cost per lease, in accounts you own.
- 18% of ad spend
- Month-to-month
- No setup fees
- Accounts in your name
How every account is built
Built from the market
What renters near the community search, who bids against you, and which homes need leasing.
Your name kept separate
Searches for your community’s name get their own campaign, so new-renter results aren’t padded.
Only real leads count
Tours, applications and calls over a minute. Everything is graded on cost per lease.
See whether more budget would help.
When an ad misses a search, Pulse shows why: the budget ran out, or the ad ranked too low. Money fixes the first. Better ads and pages fix the second.
“A custom, client-centered approach tailored to our unique business goals. His response time and adaptability stand out.”
Try it on 3 to 5 communities for 60 days.
No management fee during the pilot. You pay only the ad spend and keep everything we build. After that, 18% of managed spend, month-to-month.
Questions about multifamily Google Ads
What should a multifamily Google Ads management company do?+
Build each community’s Search and Performance Max campaigns from its own market, keep searches for the community’s name in their own campaign, count only real leads (tours, calls over a minute, applications), keep current specials in the ads, and report cost per lease by community. Ask any agency you talk to for all five.
How much does multifamily Google Ads management cost?+
We charge 18% of managed ad spend, month-to-month, with no setup fee and no minimum budget. The rate drops to 16% at $50,000 or more a month across 20 or more properties. Meta and lease-ups run on the same rate as part of our multifamily PPC service.
How much should an apartment community spend on Google Ads?+
Work back from the leases you need and what a lease costs you today, not from a share of the marketing budget. A lease-up with dozens of empty homes can justify several thousand dollars a month. A stabilized community at 95% usually needs far less.