Multifamily Meta ads that reach renters before they search.
Housing ads on Meta can’t target by age or interests, so the ad itself has to find the renter. We test new ones every week.
- 18% of ad spend
- Month-to-month
- Built for housing ad rules
- Accounts in your name
How we run Meta for apartments
Inside the housing rules
No targeting by age, gender or interests, and a wide minimum radius. We build for that from day one.
A new test every week
Fresh ads go up against the current winner. The one bringing tours at the lowest cost keeps the budget.
Used for three jobs
Lease-up awareness, filling one slow floor plan, and promoting a special.
Judged against your website, not Meta’s own count.
Meta’s numbers are checked against the visitors it actually sends you, next to Google and every other source.
Try it on 3 to 5 communities for 60 days.
No management fee during the pilot. You pay only the ad spend and keep everything we build. After that, 18% of managed spend, month-to-month.
Questions about Meta Ads for apartments
Does Meta Ads actually work for leasing apartments?+
Yes, in a different role than Google. Meta rarely catches someone ready to sign this week. It builds awareness, grows an interest list before a lease-up opens, and brings back website visitors who did not book a tour. Judged only on last click it looks weak, so we show it next to Google and your website traffic.
Can we target renters by age, income or interests?+
No. Meta applies its housing rules to every advertiser, and no agency can switch them off. What you can control is the ad itself, the offer and the page it sends people to, which is where we put the work.