Floor plan level, not averages
Every floor plan on every competitor site, parsed into bedroom count, square footage and advertised starting price, plus the lowest available price per community.
Competitor & Pricing Intelligence
Know what your comp set charges. Every day.
Daily reads of every competitor's floor plan pricing, concessions and availability, stored as history you can chart, and wired straight into your ads and your dashboard. Not a monthly market survey. A live feed.
Your pricing decisions run on stale data
Most teams find out a competitor dropped rent when traffic dries up, or when someone on site mentions it in a Monday call. The market survey was compiled by hand, it covers one week, and by the time it reaches a regional the numbers have moved. Meanwhile the renter comparing you against that competitor is looking at both websites in the same browser session, today.
Competitor pricing is public. It sits on every community's floor plan page. The only reason it is not being tracked continuously is that nobody has been reading it continuously.
What gets tracked
Specials and lease incentives
Free-month offers, look-and-lease incentives and waived fees, caught the day they appear and the day they disappear.
What is actually open
Which floor plans a competitor is showing as available, which is the clearest public signal of how their lease-up or turnover is going.
A price time series
Every scan is kept, so a submarket's pricing can be charted over months instead of compared between two hand-built snapshots.
What it does with the data
Tracking is only half the value. The feed is wired into three places so the intelligence turns into action rather than another report to read.
Portfolio price grid
One row per community, one column per bedroom type, each cell shaded against the portfolio median, so an entire portfolio's pricing position reads at a glance inside Marketing Pulse.
Ad copy that stays accurate
Your own advertised starting price can flow into your ad headlines automatically, so the ad never quotes a price your website no longer offers.
Told, not surprised
A competitor cutting rent or launching a concession triggers a notification, so the pricing conversation happens the same week rather than the next quarter.
Why this is not a normal agency service
Paid media agencies buy clicks. Revenue management platforms model your own rents against your own occupancy. Neither one watches what your competitors are publicly advertising, day over day, and neither one connects it to what your ads are saying. That gap is the whole point of this: pricing pressure is a marketing problem long before it becomes a revenue management problem, and the team that sees it first has more moves available.
DailyRefresh across every tracked comp setScanned automatically, stored as history
Floor planLevel of detail, not property averagesBeds, square footage, advertised price
3Places the data goes to workDashboard, Google Ads, alerts
FAQ
Common questions
How is this different from a market survey or an ILS report?
A market survey is a snapshot someone assembles by hand, usually weekly or monthly, and it is already out of date when it lands. This reads each competitor's own floor plan page directly every day and keeps the result, so you get a continuous price history instead of a series of disconnected snapshots. It also captures what the competitor is publicly advertising to renters, which is the number a shopper actually compares you against.
Where does the pricing data come from?
The competitor's own public website. Each community's floor plan page is read on a schedule and parsed into individual floor plans with bedroom count, square footage, and the advertised starting price. When a competitor hides a price behind a contact form, that is recorded as unavailable rather than guessed at, so nothing in the data is invented.
How often does it refresh, and do you keep history?
Daily, and yes. Every scan is stored, which means you can see the day a competitor cut a one bedroom by 75 dollars or quietly added a concession, and you can chart a submarket's pricing over months. Price history cannot be recovered retroactively from anywhere else, so it only exists from the day tracking starts.
Can it change my ads when a competitor drops rent?
Yes. Your own advertised starting price can be pushed into your Google Ads copy automatically, so the price a renter sees in your ad matches the price on your website rather than a number someone typed in months ago. Competitor movement can also trigger an alert instead of an automatic change, which is what most teams want for pricing decisions.
How many competitors do you track per community?
Typically five, named by your team, because the people running the asset know their true comp set better than any radius filter does. The same list is reused for organic keyword gap analysis, so one decision feeds both the pricing work and the search work.
See it running on your own comp set
Name five competitors for one community and we will show you their current floor plan pricing and concessions on a live screen. No access to your systems required, because all of it is public data.
Book a 30 minute walkthrough → No pitch deck. No pressure.