Know what your five real comps charge. Every morning.
A six-week concession can make the “expensive” comp the cheapest one on the street, and most teams find out weeks later in a market survey someone built by hand. We read each comp’s floorplan pages every morning, price the special in, and show you who is actually cheapest the day it changes.
Five real comps, not a radius filter
You name the five communities your leasing team actually competes with. Every morning we read each one’s floorplan pages for advertised rent, the special they’re running, and what’s showing available, and store the result rather than overwriting it, so a submarket’s pricing becomes a chart instead of a memory.
Effective rent gets calculated once free weeks are counted, which often reorders who’s actually cheapest. And when a comp’s special changes, we flag the day it changed, not just that it’s different from last time you looked.
Demo portfolio shown above. Your comp set and your own pricing replace it on day one.
Rent, concessions, and availability, at the floorplan level
Floorplan level, not property averages
Every floorplan on every comp’s site, parsed to bedroom count, square footage, and advertised starting price, so you’re comparing your 1BR to their 1BR instead of two blended averages.
What the comp actually charges after the special
Free weeks and waived fees get priced into the rent, which frequently changes who’s cheapest. We also log the special that ran before it, and the exact day it changed.
An early exposure warning
Advertised availability trending up on a comp is often the first public signal their lease-up or turnover is struggling, well before it shows up in your own traffic.
Effective rent reorders the ranking more than sticker rent does
In the demo portfolio, The Meridian’s $1,545 1BR looks mid-pack against Ridgeline Park’s $1,485 and Lumen District’s $1,590, until Lumen’s six-week concession is priced in and it drops below both. That’s the number that should drive a pricing call, not the sticker.
- Comp set price grid, floorplan by floorplan, portfolio-wide
- Specials logged with the day they started and what they replaced
- Availability trend per comp as a lease-up or turnover signal
- Your own live pricing fed back into ads and Google Business Profile
Add-on to Monitor, or included at no extra cost in the Outrank tier ($700/property/mo, Enterprise $600).
Three ways in. Pick the one that fits.
18% of managed spend, Monitor at $350 per property (Enterprise $300) with the dashboard included. Published, per property, month-to-month.
See pricing →Run 3–5 properties against your current vendor. Beat their cost per lease or the pilot is free. $1,500/mo+ ad spend.
Start the pilot →Thirty minutes, one community's ad account. We'll show you where spend is leaking and what we'd do in the first 30 days.
Book a 30-minute call →Questions about competitor pricing intelligence
How is this different from a monthly market survey?+
A market survey is a snapshot someone builds by hand, usually weekly or monthly, and it is out of date the moment it lands in an inbox. This reads each comp’s own floorplan pages every morning and keeps every read, so you get a continuous price history instead of a handful of disconnected snapshots. It also catches the day a special changes or a floorplan goes unavailable, not just the price on the day someone happened to check.
Where does the comp data come from, and can we pick the comps?+
From each comp’s own public website and ILS listings, plus PMS lease data from Entrata, RealPage, or Yardi when we have access to it. You name the five real comps for each community, the same ones your leasing team already watches, rather than whatever falls inside a radius filter. When a comp hides a price behind a contact form, that is recorded as unavailable rather than guessed at.
Does it actually change our ads, or just alert us?+
Both, depending on what you want. Your own live pricing can feed straight into your Google Ads copy and your Google Business Profile automatically, so the price a renter sees in your ad matches the price on your site. A comp cutting rent or launching a new special can trigger an alert instead of an automatic change, which is what most teams prefer for a pricing decision that a person should make.