Competitor pricing for your five real comps, every morning.
We read each comp’s floor plan pages daily: starting prices with fees, the special they’re running, and what changed, with the date.
- Read every morning
- Your 5 named comps
- Included in Grow
- $200 add-on to Monitor
What gets tracked, by floor plan
Rent
Every comp floor plan’s starting price, so your 1 bed is compared with their 1 bed.
Specials
The special running now, the one it replaced, and the day it changed.
Availability
Homes showing available at each comp, an early sign one is struggling to lease.
Every special, dated.
Floor plan prices with their 7-day change, beside a timeline of every special. The same record is kept for each comp.
Included from $500 per property a month.
Comes with Grow and Outrank, or add it to Monitor for $200 per property a month.
Questions about competitor pricing
How is this different from a monthly market survey?+
A market survey is a snapshot built by hand, out of date the day it lands. This reads each comp’s own floor plan pages every morning and keeps every read, so you get a continuous price history and the exact day a special or a floor plan changed.
Where does the data come from, and can we pick the comps?+
From each comp’s own website and listing pages. You name the five real comps for each community, the ones your leasing team already watches, not whatever falls inside a radius. When a comp hides a price behind a contact form, we record it as unavailable rather than guess.
Does it change our ads, or just alert us?+
Both, your choice. Your own live pricing can feed straight into your Google Ads and Google Business Profile, so the price in your ad matches your site. A comp cutting rent triggers an alert instead of an automatic change, because a pricing decision should be a person’s call.