One dashboard for your entire multifamily marketing operation.
Paid, organic, Google Business Profile, AI citations, your rents, and the comp set's rents, refreshed every 30 minutes, portfolio-wide and per property. It comes with Monitor, the $350 base tier, with or without paid advertising.
| Property | Spend | Conv. | CPA | Conv. rate |
|---|---|---|---|---|
| 1 The Arcade | $7,368 | 261 | $18 | 12.0% |
| 2 Canvas Flats | $7,852 | 228 | $21 | 9.7% |
| 3 The Meridian | $5,694 | 191 | $18 | 11.3% |
| 9 Harbor View | $7,335 | 100 | $45 | 4.6% |
Across 10 communities, paid media spent $62,727 and recorded 1,494 Google conversions at $26 each. Spend is up 10% and conversions up 9% on the prior period. Search ads took 58% of eligible impressions; 11% was lost to budget and 14% to rank. 7 of 10 communities are running a move-in special.
Demo portfolio. Property names and figures are illustrative; the live demo at demo.jamesdaydigital.com runs on the same build.
Nine sources, refreshed 48 times a day
Built in the order a regional reads it
Needs you today
Specials that changed, tracking that broke, comps that moved, budgets pacing off. Three items, not thirty.
How the period went
A plain-English summary written automatically from the same numbers, for whatever property and date range you pick.
The numbers
Every community ranked by conversions, spend, CPA, conversion rate, or sessions. Click a row and the whole dashboard follows.
Trends
Paid, sessions by source, organic clicks and rank, AI citation rate, GBP calls and directions, period over period.
The parts no platform sells
Competitor Pricing & Market Intelligence
- Your five real comps' advertised rents, refreshed every morning, floorplan by floorplan
- Effective rent once free weeks are counted, which often reorders the ranking
- The special they're running, the one it replaced, and the day it changed
- Advertised availability trending up or down as an early exposure warning
- Your own live pricing fed back into ads and your Business Profile
Organic, Local & AI Visibility
- Citation rate per property, per assistant, as a rolling frequency
- Which competitor gets named when you don't
- Whether the assistant quotes the rent you actually charge
- Organic clicks and average position, branded vs. non-branded
- Keyword gaps ranked by what the missing clicks are worth
Included with Monitor. Modules by tier. Standalone at five properties.
Questions about the dashboard
How often does the dashboard refresh?+
Paid media, GA4, Search Console and Google Business Profile refresh every 30 minutes, around the clock, which is 48 times a day. Competitor rents, specials, availability and listing-site parity are read once each morning, because those sites only change once a day. AI citation checks run weekly, since assistants move slowly enough that a daily number would be noise. For comparison, the largest platform in the category publishes a monthly reporting cadence.
Do I have to run ads with you to get Pulse?+
No. Pulse comes with Monitor, the $350 per property base tier, and Monitor is available on its own at a five-property minimum. Plenty of operators start there: the dashboard, site health monitoring, and Google Business Profile work, with their existing paid vendor still in place. If you later want us to run the ads, the dashboard is already wired.
Does it connect to Entrata, RealPage, or Yardi?+
It can. The standard build reports conversions as tours and applications from your website and ad platforms. The custom build joins lease data from your property management system so cost per signed lease shows next to spend, portfolio-wide and per property. Custom builds are quoted individually because the integration work depends on your PMS setup.