Built by an operator, not an agency guy.
Fifteen years in paid media, including years running Google Ads and Meta Ads in-house at a Top 50 national multifamily operator. We know the lease-up grind and the stabilized-occupancy math because we lived both, and multifamily is the only thing we do.
Why in-house experience changes the work
Your biggest marketing check probably goes to a listing site
We’ve sat through ILS renewals. We show you, community by community, where paid search and your own website already bring in leases for less, so you know what to cut at renewal and what to keep.
Next year’s budget is set by people who never open the ad account
Asset managers approve marketing spend on cost per lease and occupancy, not click-through rate. We give you the numbers that defend your budget in October, not just the ones that look good in a monthly deck.
We used to be the ones reading the agency report
We know which vendor reports get forwarded to ownership and which get skimmed and archived. Ours are built for the first pile: cost per lease, what changed, and what happens next, in plain English.
Half the guest cards say “drive-by”
Leasing teams are busy, so lead source gets picked from a dropdown in a hurry. We don’t build your reporting on that field. Calls, tours and applications are tracked where they happen, before anyone has to tag them.
Your site team doesn’t need another marketing email
We don’t wait for property managers to send the week’s special. We read your website and pricing daily and update the ads ourselves. The only thing we ask of onsite is a yes or no on review responses.
Regionals don’t manage one property. They manage twelve.
Nobody checks twelve dashboards before a 9 a.m. call. You hear from us when a property needs you: leads drop, tracking breaks, or a competitor cuts rent or launches a special. An email the same day, and a text if it’s still open the next day.
How we work
The same person, start to finish
The senior person who audits your account is the one who builds it, optimizes it weekly, and picks up the phone. Nothing gets handed down to a junior after the sales call, and you never re-explain your portfolio to someone new halfway through a lease-up.
No contracts, no lock-in
Every engagement runs month-to-month. If a free audit shows your current setup is already working, we say so instead of pitching a retainer you don't need.
You keep everything, always
Every account lives under your billing, with your data and audience history. If we ever part ways, you remove access and everything stays exactly where it is.
What we believe
The numbers we actually track
- Cost per signed lease is the only number that matters. Impressions and click-through rate are not a report, they are a distraction.
- A report you can forward to ownership without translating it first, because leadership doesn't have time for platform jargon.
- Same-day response. If your occupancy is dropping, it doesn't wait for a Monday call.
The structure behind the number
- You own every account, forever. Nothing here is proprietary or built to lock you in.
- No coordinators, no hand-offs. The person who built your account is the person answering your emails and on the calls with you.
- Specials go into the ads the day they change, not whenever the next update cycle happens to land.
Owners notice the difference
A custom, client-centered approach tailored to our unique business goals. His response time and adaptability stand out.
Raven ReckleyVP of Marketing, MilhausMore attentive to our advertising than any agency we've worked with. His knowledge of real estate and the industry is an additional advantage, and a rarity.
Joanna MahoneyDirector of Marketing, Onyx+EastNoblesville, Indiana. Operators nationwide.
Jamesday Digital is based in Noblesville, Indiana, and works with apartment operators, owners, and developers across the country, from single communities to portfolios of 50-plus properties. The person you talk to is Cameron Day, owner, the same person who will be in your ad account.
30 minutes, your accounts, your properties.
Bring one community's ad account. We'll show you where spend is leaking and what we'd do in the first 30 days. You keep the findings either way.
The person on this call is the person in your ads account. Cameron Day, owner.