Pricing that doesn't reward spending more.
Per property. Month-to-month. You keep the accounts, the data, and the audiences. Most engagements pair Monitor, which includes Jamesday Marketing Pulse, with paid advertising as a percentage on top. Either one stands on its own.
Portfolio rate 16% at 20+ communities or $50K+/mo managed spend. A flat-fee option is available on request.
- Google Ads: Search, Performance Max, Display, remarketing
- Meta Ads built inside Special Ad Category rules
- Portfolio-wide under one MCC, budget moves between communities
- Conversion tracking to tours and applications, not form fills
- Specials pushed into ads the day they change
- Owner-run, same-day response, no coordinators
Pairs with Monitor (below), which includes the dashboard. Compare: the largest platform in the category publishes 25% + $250/mo for paid search and 35% for Performance Max.
Monthly packages, per property
Each tier builds on the one before it. Flat monthly fee, not a percentage of spend. Portfolio pricing at 20+ communities.
- Jamesday Marketing Pulse: paid, GA4, Search Console, GBP, in one live view
- Monthly site health monitoring → dev punch list
- Google Business Profile management
- 2 Google Business posts / month
- Review monitoring + drafted responses
- Alerts when tracking breaks
- Consolidated monthly report you can forward
- Everything in Monitor
- AI citation tracking: ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity
- Which competitor is cited when you're not
- AI price-accuracy checks
- Keyword gaps + pages to add, with clicks they're worth
- Content briefs your web vendor can execute
- 4 Google Business posts / month
- Everything in Grow
- Competitor pricing, concessions & availability, read daily
- AI optimization: finished, Fair-Housing-reviewed copy and answer blocks
- Weekly Google Business posts, plus one the day a special changes
- Reputation management: review monitoring, responses, and escalation across Google and the major review sites
- Your live pricing fed into ads and your profile
- Quarterly AI visibility review with ownership
*Portfolio pricing applies at 20+ communities or $50K+/mo managed spend. Monitor is available without paid management at a 5-property minimum.
Bolt on what you need
Daily floorplan-level comp rents, the special they replaced, availability trend. Included in Outrank. How it works →
Campaigns live 60–90 days before first move-ins, brand defense, interest-list growth, absorption pacing. What's in it →
Entrata, RealPage, or Yardi lease data joined to marketing data, portfolio and per-property views.
We'll beat your current agency's cost per lease, or your 60-day pilot is free.
Run 3–5 properties head-to-head against your current vendor for 60 days. No management fee, no contract, and you keep everything we build either way.
Start the 60-day pilot → $1,500/mo+ ad spend minimum. Operators, owners & developers only.The ones we always get asked
Why a percentage of spend? Doesn't that reward spending more?+
It would, if the contract locked you in. Ours is month-to-month, the percentage is published, and we tell you when a community should spend less. A stabilized asset at 96% occupancy gets its budget cut, not defended. The reason we price this way is that a percentage tracks the actual work: a 30-property portfolio takes more daily attention than three communities, and 18% keeps the fee proportional without a rate card of hourly line items. If you would rather have a fixed number, ask for the flat option.
Can I get a flat fee instead?+
Yes. For portfolios with predictable spend we quote a flat monthly fee that works out close to the percentage at your expected budget, then review it quarterly so neither side is stuck with a number that no longer fits. The flat option runs month-to-month like everything else.
Do I have to buy Monitor to run ads with you?+
No. Paid advertising management stands on its own at 18% of managed spend, and Monitor stands on its own at a five-property minimum. We recommend pairing them, because Monitor is where the dashboard, the conversion-tracking alerts, and the Google Business Profile work live, and it is how we report cost per lease without you logging into Google Ads. It is a recommendation, not a condition.
What happens to my accounts if I leave?+
Nothing. Every campaign is built inside Google Ads and Meta accounts you own, under your billing, with your conversion history and audiences intact. If you leave, you remove our access and everything stays where it is. There is no proprietary platform to migrate off and no exit fee.
What does the portfolio discount require?+
Twenty or more communities under management, or $50,000 or more per month in managed ad spend, whichever you reach first. At that point the paid advertising rate drops to 16% and the visibility tiers drop about 15%, to $298, $425, and $595 per property per month. The discount applies from the month you cross the threshold, not the next contract year, because there is no contract year.