Resources

Guides and product updates for multifamily marketing.

Plain answers on apartment ads, AI search and cost per lease, plus what’s new in Jamesday Marketing Pulse every couple of weeks.

Introducing Live Pricing Sync: your specials and prices in your ads the same day

Pulse reads every community’s website each afternoon, and the Google Ads headlines with your prices and specials update right after.

September 28, 2026 · Read the update →

Guides

The property website fixes, the Business Profile routine and the AI answer checks we run for every community.

What to count as a lead, the four campaigns every community needs, and a budget worked back from leases.

Eleven questions that separate agencies, the warning signs, and a scorecard for finalists.

Your paid advertising cost per lease, with and without agency fees, against the $588 average.

Where assistants get apartment prices, why they go stale, and what fixes it.

Listing site, agency and specialist averages, with the math shown.

Who each channel reaches, what a lease costs from each, and how to run both.

Percentage, flat or per property, and the contract terms that cost more than the rate.

Why the setup that fills a building wastes money once it is full.

Seven places to look in your own Google Ads account.

Bring one community. We will show you what its ads, search rankings and AI answers look like today.

The person on this call is the person in your ads account. Cameron Day, owner.