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ResourcesMultifamily PPC, explained plainly
Cost per lease, fee structures, campaign structure, and how to tell if your current agency is actually earning its fee. Written from real account data, not blog-generic advice.
Guides
What Does Multifamily PPC Cost Per Lease in 2026?
ILS averages, agency averages, and what a specialized account actually runs, with the math shown, not just the headline number.
Read the guide → Channel strategyILS vs. Google Ads: When Each One Actually Wins
Which renter each channel reaches, what a lease costs from each, and how to run both without paying twice for the same person.
Read the guide → Fees & pricingWhat's a Fair Multifamily PPC Management Fee?
Percentage vs. flat vs. per property, the published rate cards, the math at $10K and $50K a month, and the terms that cost more than the rate.
Read the guide → Account structureStructuring Google Ads for a Lease-Up vs. a Stabilized Community
Why the structure that fills a building wastes money once it is full, and how to make the transition month by month.
Read the guide → Agency auditIs Your PPC Agency Actually Working? 7 Things to Check
Seven places to look inside your own Google Ads account that a busy-looking report cannot hide.
Read the guide → AI visibilityWhy Your Community Shows the Wrong Rent in ChatGPT
How the assistants source apartment pricing, why it is so often stale, why there is no takedown button, and what fixes it.
Read the guide →Common questions
How is Jamesday Digital's cost per lease calculated?
It's total ad spend plus management fee, divided by leases signed, pulled directly from ad account and property management system data rather than estimated. Actual cost per lease varies by market, price point, and property.
Do you only work with Class A multifamily?
Class A lease-up and stabilized communities are the specialty, built on in-house experience at a Top 50 national multifamily operator. The same account structure applies to other property classes with adjusted budgets.
Can I see how this would apply to my own portfolio?
Yes. A free audit of your current Google Ads and Meta Ads accounts is available on a 30-minute strategy call, no commitment required.
See what this looks like on your own accounts
30 minutes. We'll review your current setup, flag the waste, and show you exactly what we'd do differently.
Book a strategy call →