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ResourcesMultifamily PPC, explained plainly
Cost per lease, fee structures, campaign structure, and how to tell if your current agency is actually earning its fee. Written from real account data, not blog-generic advice.
What Does Multifamily PPC Cost Per Lease in 2026?
ILS averages, agency averages, and what a specialized account actually runs — with the math shown, not just the headline number.
Read the guide → Coming soonILS vs. Google Ads: When Each One Actually Wins
A property-by-property breakdown of when to lean on an ILS, when to run direct PPC, and when to run both at once.
Notify me → Coming soonWhat's a Fair Multifamily PPC Management Fee?
Percentage-of-spend vs. flat fee, what changes at portfolio scale, and the pricing mistakes that cost operators the most.
Notify me → Coming soonStructuring Google Ads for a Lease-Up vs. a Stabilized Community
Why the same campaign structure that works at 40% occupied actively hurts you at 95%, and how to rebuild it.
Notify me → Coming soonIs Your PPC Agency Actually Working? 7 Things to Check
The exact things to look for inside your own Google Ads account to tell real performance from a busy-looking report.
Notify me → AI Visibility · Coming soonWhy Your Community Shows the Wrong Rent in ChatGPT
How AI assistants source apartment pricing, why it's often stale, and what actually fixes it (there's no takedown button).
Notify me →Common questions
How is Jamesday Digital's cost per lease calculated?
It's total ad spend plus management fee, divided by leases signed, pulled directly from ad account and property management system data rather than estimated. Actual cost per lease varies by market, price point, and property.
Do you only work with Class A multifamily?
Class A lease-up and stabilized communities are the specialty, built on in-house experience at a Top 50 national multifamily operator. The same account structure applies to other property classes with adjusted budgets.
Can I see how this would apply to my own portfolio?
Yes. A free audit of your current Google Ads and Meta Ads accounts is available on a 30-minute strategy call, no commitment required.
See what this looks like on your own accounts
30 minutes. We'll review your current setup, flag the waste, and show you exactly what we'd do differently.
Book a strategy call →