Own the searches you're currently renting.
Apartments.com spends millions a month intercepting renters who search for communities like yours, then sells the lead back to you next to three competitors. Direct search sends that renter to your website, where the only community to tour is yours. It runs alongside the ILS listings you already pay for, not instead of them.
Two platforms, one strategy, one manager account
Capture renters already searching
- Search, Performance Max, Display, remarketing
- Brand campaigns kept separate so PMax can't take credit for your own name
- Impression share lost to budget vs. rank, so you know if money would even help
- Negative-keyword discipline as occupancy climbs
Reach renters who aren't searching yet
- Built inside Special Ad Category rules from day one
- Lease-up awareness and interest-list growth
- Filling one slow floor plan, promoting one concession
- Renewal-season retargeting
Paid performance, without logging into Google Ads
Your team sees the same numbers we do, refreshed every 30 minutes.
- Spend, leads, and cost per lead by community
- Pacing against each property's monthly target
- Google and Meta together, not two reports
- Alerts when tracking breaks
The right strategy for every phase
A lease-up 90 days from first move-ins and a stabilized asset at 95% do not get the same account.
Launch with demand already warm
Campaigns live 60–90 days before first move-ins so retargeting pools build before units come online.
- Broad-match discovery to map real demand
- Brand defense before competitors bid on your name
- Velocity pacing to hit absorption targets
Efficiency takes over from volume
As occupancy climbs we tighten the funnel and follow floor-plan availability.
- Cost per lease by floor plan
- Budget shifts as availability changes
- Tracking tuned to tours and applications
Protect occupancy at minimum spend
Stabilized assets shouldn't burn lease-up budgets, and should scale back up the day exposure spikes.
- Always-on brand protection at low cost
- Rapid-response campaigns for sudden vacancy
- Portfolio-level reallocation
Enterprise rate 16% at $50K+/mo managed spend and 20+ properties. Pairs with Monitor ($350/mo, Enterprise $287 at the same threshold), which includes the dashboard. Close to either number? Let's talk about it on a call. Month-to-month.
Questions operators ask
Is Google Ads or Meta Ads better for leasing apartments?+
They do different jobs. Google Ads captures renters who are already searching for apartments in your submarket, so it produces the fastest tours and is almost always the first channel to fund. Meta Ads reaches people who are not searching yet, which makes it valuable for lease-up awareness, filling specific slow floor plans, and promoting a concession. Most communities need Google first and Meta second, and the split shifts as occupancy climbs.
Do I still need paid search if I already pay for ILS listings?+
Usually yes, and for a reason worth knowing: on an ILS, a renter who searches your community by name is shown your competitors alongside you. Direct paid search sends that renter to your own website, where the only community available to tour is yours. The two are not interchangeable, and the honest comparison is cost per signed lease from each source rather than leads or traffic.
Do we keep our accounts and data if we ever leave?+
Yes. Every campaign is built inside Google Ads and Meta accounts you own, under your billing, with your conversion history and audiences. If you leave, you remove our access and everything stays exactly where it is. There is no proprietary platform to migrate off, and no exit fee.
What does Enterprise pricing require?+
Two thresholds together, not either/or: $50,000 or more per month in managed ad spend, and 20 or more properties with us. Cross both and the paid advertising rate drops from 18% to 16%, and the SEO & AI Visibility packages drop 18% to Enterprise pricing — $287, $410, and $574 per property per month. The discount applies from the month you cross both thresholds, not the next contract year, because there is no contract year.