Multifamily PPC that sends renters to your website.

Google and Meta ads for apartment communities, graded on cost per lease. Renters land on your site, not a listing page full of your competitors.

Start the 60-day pilot →See pricing →
  • 18% of ad spend
  • Month-to-month
  • No setup fees
  • Accounts in your name
Sample data · Open the live demo →
Jamesday Marketing Pulse paid view: Google Ads and Meta Ads cards with trend lines, cost per lead by community, and leads by type.

What we run for each community

Google Ads

Search and Performance Max built from each community’s market, with your own name kept separate.

Meta Ads

Reach renters who aren’t searching yet. New ads tested every week, within housing ad rules.

Lease-up launches

Ads live 90 days before move-ins, paced to the leases you need each week.

“A custom, client-centered approach tailored to our unique business goals. His response time and adaptability stand out.”
Raven Reckley · Senior VP, Milhaus · Case study
$29Cost per qualified leadAgainst a $100 industry average (RentVision 2025)
~$188Est. cost per leaseAgainst a $588 average (REACH by RentCafe)
+21%More leads, year over year19,050 qualified leads, same 25 communities

Try it on 3 to 5 communities for 60 days.

No management fee during the pilot. You pay only the ad spend and keep everything we build. After that, 18% of managed spend, month-to-month.

Start the 60-day pilot →Or book a 30-minute call

Questions about multifamily PPC

What does a multifamily PPC agency do?+

It runs the paid search and social ads for apartment communities: Google Search, Performance Max and Meta, built for each community rather than copied across a portfolio. A good one counts only real leads (tours, calls over a minute, applications), keeps each community’s own name in its own campaign, and reports cost per lease by community. See how we build multifamily Google Ads and Meta ads for apartments.

How much does multifamily PPC management cost?+

Ours is 18% of managed ad spend, month-to-month, with no setup fees and no minimum budget. It drops to 16% at $50,000 or more a month in managed spend across 20 or more properties. Ad spend goes to Google and Meta from accounts you own, so the fee is the only thing we charge. The 60-day pilot has no management fee. Full rates are on the pricing page.

Is Google Ads or Meta Ads better for leasing apartments?+

They do different jobs. Google catches renters already searching your area, so it brings the fastest tours and is usually funded first. Meta reaches people who are not searching yet, which helps a lease-up, a slow floor plan or a new special. Most communities start with Google and add Meta, and the split shifts as occupancy climbs.